Midea · Lebanon · Dbayeh showroom

Showroom Design
Proposal

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DESIGN PROPOSAL | OCTOBER 2026

THE BRIEF

What we agreed on

1

A new design for Midea's showroom in Dbayeh.

2

Built on Midea's 2026 brand guideline.

3

A brand showroom: simple, uplifting, within reach.

4

Planned to the project budget.

Two Peas leads the whole project and brings in the best partner for each part. A-Line Design: retail fit-out specialists across the GCC since 2010.

HOW THIS PROPOSAL WAS MADE

Eleven days, one journey

1

The brief

Midea's words, the site, the budget.

2

The brand guideline

Every page: colours, zones, hero products, tone.

3

The Lebanese market

Location, local market knowledge, customer behaviour, family lifestyle.

4

Midea showrooms worldwide

11 Midea and Toshiba stores in 9 countries.

5

Design with A-Line

Concept development, zoning, visitor journey, 3D.

6

Walkthrough with Midea

Presented and discussed on 26 October.

THE IDEA

Client experience

A showroom that feels like home: every product in its place, most of them operational, and a visitor who walks the whole store with ease.

A story

The visitor walks through a home. The kitchen comes first, with a seating area facing it.

A journey

One clear path from the entrance to the air-conditioning section; every category seen on the way. Details refined with Midea's team before final drawings.

An experience

Experience in every display: operational products, a place to sit, a coffee to try.

SIX MOMENTS

What a visitor will feel

The feelingHow the design creates it

At homeA simulated home setting: kitchen, seating area, laundry and cooking islands.

ClearZones by category, a planogram-ready layout, one path through the store.

EffortlessOperational kitchen, running air conditioners, coffee machines, a floor-care demo area.

Drawn inThree featured product displays at the entrance, changeable any time.

WelcomeA seating area in front of the kitchen; a reception desk, no cashier.

Within reachPremium, yet accessible: a showroom that speaks to real households.

ZONING

The plan

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1Entrance, featured displays

2Kitchen showcase

3Seating area

4Coffee station

5Elevators

6Island displays

7Built-in wall bays

8Refrigerator wall bays

9Escalator display

10Kitchen appliances corner

11Counter reception

12Air-conditioning section

13Small appliances, floor care

14Smart home wall

Store entrance

The logo centred on a clean grey storefront.

Three featured product displays, changeable any time.

The full showroom visible from the road.

Kitchen, seating, coffee

An operational kitchen at the entrance, built like a Lebanese home kitchen.

A seating area faces it: a longer look, a feeling of home.

A coffee station to experience the coffee machines; it can serve coffee too.

Islands and wall bays

Island displays for White Goods / Major Appliances, with end caps and lit graphic panels.

Built-in kitchen and refrigerator wall bays: key features easy to compare.

A kitchen-appliances corner with hobs and hoods, to show more options, and a consulting table.

Counter reception and the AC section

A counter reception with a branding space visible from the entrance, softened by greenery.

The air-conditioning section: split, cassette, floor-standing and outdoor units in one clear planogram.

An experience room where the units run: sit down and feel the air.

Small appliances and floor care

Small domestic appliances in compact wall bays; garment care and cleaning in one room.

Robot and stick vacuums shown operating on wood, carpet and tiles.

At the escalator, a Midea blue wall and printed fabric lightboxes.

COLOUR AND LIGHT

Dark above, light below

Charcoal2B2B2B

Dark grey3C3C3C

Midea blue0092D8

Light woodD8C3A5

Dark grey above, lighter tones going down: the eye stays on the display.

Every light fixture hangs from the existing ceiling; the structure stays as it is.

New flooring laid over the existing floor: ready in less time, on budget.

Ceiling today

Floor today

FLEXIBLE BY DESIGN

Ready for Midea's plans

The lounge, looking back to the entrance

Categories and quantities set with Midea's plans and the Lebanon merchandising team.

Space moves between air conditioning, floor care and kitchen as the market needs.

One identity, consistent in every detail.

WHAT HAPPENS NEXT

From proposal to opening day

1

Feedback on this proposal

2

Commercial detailed proposal, within the overall project budget

3

Planogram meeting with the Lebanon merchandising team

4

Material boards and samples

5

Site measurement and detailed drawings

6

Production and installation in stages

A detailed timeline is shared after approval.

Once the project is confirmed, each step comes with its own detailed plan.

26 OCTOBER 2026, ONLINE

Watch the design meeting

The recording of the design walkthrough with Midea, in five parts. Click a part to watch.

1 · Who is A-Line Design · 8:38 2 · Midea showroom presentation · 7:59 3 · First comments from Midea · 1:40 4 · Why we built it this way (Two Peas) · 4:55 5 · Flexibility and next ideas (A-Line) · 4:55 Watch the full recording · 27 min

Thank you

Two Peas · Dubai, UAE · twopeas.co

DBAYEH SHOWROOM | DESIGN PROPOSAL | OCTOBER 2026

All renders

Two files to download: the Proposal PDF (16 pages: story, plan, zones, next steps) and the Renders PDF (32 full-screen 3D pictures, the designer's file with cover).